INTERVIEW WITH ZOE LVH FROM WUNDER WORKSHOP
What we love about being a retailer, is that we get to have so many different brands on board. Although they all have a holistic and natural approach, they also all have a different history and background. We really want our customers to know about our different brands, and there's no better way than to have them answer questions directly here!
Everything about the History of Wunder Workshop
When did you start having the idea of building Wunder Workshop?
It was during 2013 that I decided I wanted to start a natural-health focused business, and it wasn’t until 2014 that we decided to focus on organic and sustainably sourced turmeric, consequently launching Wunder Workshop in September 2014.
My biggest inspiration to start Wunder Workshop was my late mother who had been very passionate about health and wellbeing since her early twenties, so by the time I was born she had nearly 20 years of experience. This meant I was surrounded by interesting books about traditional medicine, the power of plants and how to create all kinds of natural remedies from an early age. I grew up eating organic and locally sourced vegetarian food, we grew many of our own vegetables and herbs and we used to go to very down-to-earth Ayurvedic health retreats in Sri Lanka.
After dabbling in different career paths (from politics to interior design) I realised that my true purpose lay in what was around me all my life: health and plants. This is when I decided to go back to Sri Lanka and find an organic farm that uses sustainable and ethical farming techniques with whom I could work together to bring some of their incredible plant knowledge in the form of herbs and spices back to London and started Wunder Workshop – focusing on turmeric and consumption with purpose.
What inspired you to use adaptogens as remedies?
As with everything at Wunder Workshop, it came from a personal experience. During my travels to explore my heritage from Far East Russia, Primorsky Krai, I stumbled across adaptogen herbs both on a small market in Ussuriysk and on a foraging trip through the beautiful countryside in this part of Russia.
I was aware of Ginseng, Siberian Ginseng, Schisandra, and Rhodiola but I had never realised their origin was from this very region. I later found a book in the historical center in Vladivostok which was about adaptogen herbs and how they were first defined and studied by my Russian sides’ namesake Dr. Lazarev who described adaptogens as a herb that improves the body’s natural ability to deal with stress. Despite my inability to find any direct lineage to Dr. Lazarev so far, it inspired me to combine this knowledge of the region, my heritage, with my passion for Ayurvedic herbs and spices from Sri Lanka.
It was fascinating to discover that this region where my grandmother grew up is a real storehouse of medicinal plants. Unsurprisingly, the herbs and spices that grow in this region possess special qualities as they need to survive all weather extremes. This region experiences extreme temperature variations throughout the year, with 60°C temperature variations commonly seen between the seasons, from arctic to subtropical conditions. The locals used to rely on these plants to strengthen their immune-system to be able to survive the weather conditions themselves.
What would you say is your main mission with Wunder Workshop?
We started Wunder Workshop from our personal vision as conscious citizens to create a business with purpose. Our business ethos is therefore Consumption with Purpose, and this is reflected in every small detail of how we run our business, from working with regenerative farms, using the most environmentally friendly packaging that is available right now, to the way we want to convey our message to our consumers.
We strongly believe that a business that is built with the planet and people in mind is more resilient than a business built on focusing on profit alone. Our mission is therefore to continue in this same spirit, and focus on constantly evolving in the most conscious way possible. Our next project is working together with the United Nations focusing on saffron farmers in Afghanistan and we can’t wait to share our new product that is created in accordance with the Sustainable Development Goals (SDGs), also known as the UN’s Global Goals, which is a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030.
What drew you to the partnership with TheDrug.Store?
In our eyes it was a natural fit, we admire their integrity and their vision in curating a platform with natural remedies that are trustworthy, approachable and innovative.
What’s your personal favourite Golden Blend?
My favourite Golden Adaptogen Blend is Golden Shrooms, as it has been part of my life for a long time, many years before I started Wunder Workshop. I created it nearly 13 years ago at university when I didn't want to take drugs or drink alcohol on nights out and wanted something that would give me natural energy and endurance, whilst sustaining my immune system. It is a blend of medicinal extracted mushrooms - Cordyceps and Reishi, boosted with turmeric, cacao and ginger.
Cordyceps is an incredible endurance mushroom, whereas Reishi is mostly celebrated for it’s immuno-modulating qualities. It's a real powerhouse, especially in combination with ginger and turmeric.
Dr Julie Moltke explains the Benefits of Turmeric
Turmeric which is a main ingredient in most of Wunder Workshop’s products has many beneficial properties
Turmeric, and to be more accurate the bioactive ingredients curcuminoids has a range of scientifically proven benefits, and it has been used as a medicinal spice for centuries, especially in the Ayurvedic system originating from India.
Curcumin can help reduce inflammation, which for example can be beneficial after a workout to prevent sore muscles or to generally reduce low-grade chronic inflammation in the organism. Turmeric should ideally be taken with black pepper as it increases the bioavailability, which means it can increase the amount of active compound that gets absorbed into the bloodstream. The anti-inflammatory effects of turmeric might help treat symptoms of inflammatory diseases like IBS, arthritis and heart disease, though more research is still needed in this field.
Turmeric is also a potent antioxidant which makes it an absolute champion when it comes to protecting our cells from toxic damage and it can help prevent the development of cancer by protecting us from free radicals. Turmeric has a beautiful yellow colour and I am personally a fan of the beautiful golden lattes that you can make from the Golden Glow Blend made by Wunder Workshop.